KBB Birmingham 2026 took place 1–4 March at the NEC, Birmingham, and Guangdong Yingjie Sanitary Ware Technology Co., Ltd. exhibited at Booth CH46 with a full range of ceramic basins, sanitary ware, and bathroom accessories. KBB — the UK’s dedicated kitchen, bedroom, and bathroom trade show — draws buyers, specifiers, and distributors from across the UK and Europe, making it one of the most targeted international exhibition stops for a ceramic basin and sanitary ware manufacturer supplying the European market.

What We Exhibited at Booth CH46

Our display at KBB 2026 covered the product categories most relevant to UK and European buyers:

• Ceramic basins — vessel, countertop, and wall-hung styles in white glaze, marble-effect, matte black, matte green, and electroplated finish; CE-certified across the range
• Concealed cisterns and flush plates — wall-hung toilet cistern systems with flush plates in polished chrome, matte black, and brushed gold finishes; all models WaterMark and CE compliant
• Wall-hung and floor-standing toilets — including two-piece options suited to both contract and residential specifications
• Bathroom vanity units — wall-hung vanity units with integrated ceramic basins
• Bathroom accessories — towel rails, soap dispensers, and mirror cabinets compatible with our basin and vanity lines

Every product on display was drawn from our standard export range — the same models supplied to distributors, hotel groups, and renovation contractors across Europe.

Who We Met at KBB 2026

KBB Birmingham attracts a professional trade audience: bathroom retailers, interior designers, hotel procurement teams, and regional distributors. Over the four days of the show our team held meetings with buyers across the UK and continental Europe, covering topics including:

• OEM and private-label programs — custom finishes, logo engraving, and branded packaging for distributors building their own bathroom product ranges
• Certification requirements — buyers confirmed which certification marks their customers or contractors require; CE is standard across our European export line
• Container order planning — discussions on mixed-model container programs for distributors placing seasonal orders
• Project supply — hotel and hospitality buyers reviewed our contract-grade ceramic basin and toilet ranges for upcoming refurbishment projects

YINGJIE’s Manufacturing Background

For buyers who had not visited our factory, KBB was an opportunity to understand the production scale behind our product range. Key facts our team presented at the booth:

• Factory size: 60,000 m² production facility in Guangdong, China
• Workforce: approximately 200 workers
• Monthly production capacity: 40,000 units
• Annual export volume: approximately 500 containers
• Manufacturing experience: since 2011, with the current registered entity established in 2019
• Certifications held: CE, cUPC, WaterMark (×2), SAA, ETL, UL, RoHS, ISO 9001, ISO 14001, ISO 45001

Standard export terms discussed at the show: MOQ 50 pcs per model, lead time 25–35 days from order confirmation.

Sourcing Ceramic Basins and Sanitary Ware for the UK Market

The UK bathroom market has specific requirements that differ from other export destinations. At KBB, buyers raised several points that are worth addressing directly for anyone considering sourcing from YINGJIE:

CE certification: All ceramic basins and sanitary ware in our export range carry CE certification. Documentation is available on request and can be provided as part of the product technical file for UK importers.

Lead times and logistics: From order confirmation to shipment, our standard lead time is 25–35 days. Sea freight from Guangdong to UK ports (Felixstowe, Southampton) typically adds 28–35 days depending on routing. We can work with buyers’ nominated freight forwarders or recommend our regular logistics partners.

OEM for UK brands: Several bathroom brands at KBB source products from Chinese manufacturers under private label. We offer full OEM services including custom glaze colors, surface treatments, logo placement on products and packaging, and documentation support for UK import.

Sample orders: Samples of any product in our standard range can be arranged before a full order is confirmed. This allows buyers and their specifiers to review finish quality, glaze consistency, and dimensional accuracy before committing.

FAQ

Q: Where was YINGJIE’s booth at KBB Birmingham 2026?

A: We exhibited at Booth CH46 at the NEC Birmingham, 1–4 March 2026.

Q: Does YINGJIE hold CE certification for its ceramic basins?

A: Yes. CE certification covers our ceramic basin and sanitary ware export range. Certificates and technical documentation are available on request from our export team.

Q: What is the minimum order quantity for UK buyers?

A: MOQ is 50 pcs per model. Mixed-model orders are accepted above this threshold. Container planning can be discussed for buyers placing multi-model seasonal orders.

Q: Can YINGJIE supply products under a private label for UK distribution?

A: Yes. We offer OEM and private-label programs including custom colors, finishes, logo placement, and branded packaging. These programs are available to established distributors with confirmed order volumes.

Q: How do I get pricing and specifications after the show?

A: Contact our export team at admin@yjbathware.com or use the quote request form on our website. Please include your target product categories, estimated quantities, and destination market.

Q: Will YINGJIE exhibit at KBB again?

A: We attend KBB Birmingham as part of our regular European exhibition schedule. For upcoming show dates and booth information, contact our export team or follow our website updates.